Welsh Lamb and Welsh Beef's unique heritage, character and reputation have been recognised by the European Commission with the coveted status of Protected Geographical Indication (PGI).
Tell me more about PGI

Great farming practices

The quality of our lamb and beef is created from good farming practices performed on one of the best farming environments in Europe.
Learn about Welsh farming

Superb environment

A 1200km coastline provides fresh, sea air to three sides of Wales; a sweep of rich, green landscape rolls back inland, offering mile after mile of hills.
The Welsh environment


With inspections at every stage of the supply chain, Welsh Lamb and Welsh Beef's quality standards, food safety and traceability are first class.
Learn about our traceability

A Farmer's story

Farmer with lamb

Hello there! My name is Myrddin Davies and I’m a North Wales farmer and an ambassador for the Welsh Lamb brand. I’m passionate about Welsh Lamb and more than happy to praise its high quality, excellent flavour and wonderful heritage to anyone who’ll listen.  

So let me tell you a bit about myself. I’m 31, married to Elliw and really looking forward to the birth of our first child later this year.  Our farm, Nant y Wrach Bach, which translates as “valley of the little witch”, lies in the parish of Pandy Tudur, south east of Conwy, North Wales.  

We have 180 acres on which we keep 450 breeding sheep, up to 50 beef cattle, and 300 turkeys in the run-up to Christmas. Most of our sheep are Lleyn, a breed which originated from the Lleyn Peninsula in North West Wales. They’re a breed with strong maternal traits which we mate with pedigree Charollais, a meatier breed, to produce our prime lamb. 

I’m a partner in the farm business with my parents, Gwynfor and Myra which makes me  the fourth generation of my family who’ve worked this farm. That’s the kind of heritage and tradition that has helped Welsh Lamb achieve Protected Geographical Indication status from the European Union, which acknowledges these virtues.  

We’re really proud of the traditional farming practices which basically haven’t changed much for centuries. Sure, we have a tractor and have adapted the farming system to the 21st century, but apart from that we’re  farming and rearing our lamb much the same way our ancestors did.  

It’s the way of life that appeals to me. I love the fresh air and working with the seasons. Sheep farming is about grass, pure water, and letting nature take its course – it’s about as natural as you can get. Simple ingredients that produce a fantastic, high-quality product. 

It’s hard work mind and definitely not your typical 9-5 job. But I think it’s more rewarding. And there’s always the challenge of trying to improve and produce better lamb.  

But we don’t just produce food; we look after the whole environment. For example, we’re part of an agri-environment scheme that encourages farmers to restore old hedges and plant new ones. It’s our job to help protect the unique environment that’s sustained our way of life for centuries. You could say that sheep farming is essential to maintaining the stunning landscapes we have in Wales. 

As a Welsh Lamb Ambassador my main remit is to talk to journalists and provide an insight into how lamb is produced by showing them round the farm. I also talk to people at shows and fairs about how we produce Welsh Lamb and explain what’s so special about it.  

Occasionally, I also take part in cookery demonstrations and discuss the different cuts of meat available, so my experience working in a local butcher’s shop certainly comes in very handy!  

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